What is AEO?
AEO (Answer Engine Optimisation) is the optimisation of content for AI search tools and assistants – ChatGPT, Perplexity, Gemini and Google's AI Overviews – so that they can quote it correctly and link back to the source. It rests on the same foundation as SEO: crawler access, HTML that does not depend on JavaScript and structured data. On top of that it adds how content is written and how brand presence in generative answers is measured.
How we use it at Koda Plus
We start with robots.txt and CDN rules, separating bots that collect training data (GPTBot, ClaudeBot) from search agents such as OAI-SearchBot, Claude-SearchBot and PerplexityBot. Content is structured so that a question-style heading is followed straight away by a direct answer, backed by structured data and consistent facts about the brand. We regularly check brand presence against a set of questions customers actually ask, track search-agent visits in server logs and set the results alongside Search Console data.
In our services
When it makes sense
- Your customers research by asking ChatGPT or Perplexity
- You publish expert content that AI models do not cite
- Your robots.txt or CDN rules may be blocking AI search bots
- You want to track brand visibility beyond classic Google results