SEO and AEO

Technical SEO

Part of search engine optimisation

Technical SEO keeps indexing, URLs, structured data and page speed in order, so that Google can crawl, render and understand your whole website.

What is Technical SEO?

Technical SEO is the part of search engine optimisation that makes sure crawlers can fetch, render, index and correctly interpret a website. It covers canonical URLs, robots.txt and sitemaps, redirects, JavaScript rendering, schema.org structured data and Core Web Vitals, plus crawl budget on large shops. It is the foundation that content and AEO build on – on its own it will not earn rankings, but gaps in it can hold them back.

How we use it at Koda Plus

Our technical audits are based on server logs and Search Console reports; we then tidy up canonical URLs, robots.txt and sitemaps, implement JSON-LD structured data and improve Core Web Vitals. On shops we rein in the filter and sort URLs that waste crawl budget. Our own site is checked by a script that goes through every URL in the sitemap and verifies titles, descriptions, canonicals, hreflang and JSON-LD, among other things.

In our services

When it makes sense

  • Pages are not getting indexed or keep dropping out
  • Your shop generates thousands of filter and sort URLs
  • You are planning a migration or a URL restructure
  • Content only appears after JavaScript has run

Frequently asked questions
Technical SEO

  • When do technical SEO fixes start to show?

    Changes such as unblocking indexing or repairing redirects usually show in the data within a few weeks, because crawlers need to revisit the pages first. Growth on competitive queries takes quarters of work on content and domain authority.

  • What is the difference between technical SEO and content SEO?

    Technical SEO decides whether a search engine can fetch, index and understand the site. Content and links decide which queries a page can compete for – without the technical foundation, even strong content may never make it into the index.

  • Is structured data still worth it now that Google no longer shows FAQ results for business sites?

    Yes. Product markup can still add price, availability and ratings to a search result, while BreadcrumbList and Organization help Google understand the site structure and connect the site to the business. FAQ was only one of many structured data types.

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Remigiusz Mielcarz

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Adrian Mrósk

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