SEO and AEO

Google Search Console

Google tool for site owners

Google Search Console is a free Google tool that shows how a site is indexed, which errors it has and which queries bring impressions and clicks.

Official site

What is Google Search Console?

Google Search Console is a free Google tool that lets website owners see how the search engine views their site. It reports on the indexing status of URLs and the reasons pages are excluded, 404 errors, search queries with impressions, clicks and average position, and Core Web Vitals from real visits; it is also where sitemaps are submitted and indexing can be requested for a URL. It is the core data source for technical SEO and site migrations.

How we use it at Koda Plus

We set up Search Console as standard alongside GA4 and Google Tag Manager. Its reports are the starting point of our technical SEO audits, content strategy progress is reported on its data, and for AEO we set it against brand presence in AI answers. After a shop migration we use it for the first few weeks to follow the page indexing report, 404 errors and redirected pages.

In our services

When it makes sense

  • You are launching a new site or shop and submitting a sitemap
  • You are migrating a shop and checking that redirects work
  • Organic traffic has dropped and you need to find out why
  • You are improving Core Web Vitals and want real-user data

Frequently asked questions
Google Search Console

  • How quickly will Core Web Vitals improvements show in Search Console?

    The Core Web Vitals report uses real-user data collected over a 28-day window, so the full picture after fixes takes a few weeks, and sites with little traffic may not have enough data for the report at all. Lab tools such as Lighthouse show the effect straight after deployment.

  • What should I check in Search Console after migrating a shop?

    The page indexing report, 404 errors, redirected pages, and clicks and positions for key queries in the performance report. A 404 on a URL that used to get traffic usually means a missing redirect. Fluctuations in the first weeks are normal – watch the trend.

  • What is the difference between Search Console and Google Analytics?

    Search Console shows what happens in search before someone reaches your site: indexing, queries, impressions and clicks. GA4 measures behaviour on the site itself, such as e-commerce events, which is why the two are usually set up together and linked.

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