What is Content strategy?
Content strategy is a plan for which articles and pages a website publishes, for whom, around which keywords and how they lead to sales. It covers choosing topics based on real queries and their intent, structuring topic clusters, a publishing calendar and regular updates to existing content. Well-planned content builds visibility in Google and makes it more likely that AI systems cite the site as a source.
How we use it at Koda Plus
We build content strategies around topic clusters: a pillar page covers the subject broadly, and articles on specific threads link to it in both directions. Before writing a brief we check search intent and what Google already shows for the query, and on established sites we review and improve existing content first. We run the koda.plus blog the same way – topics come from Google autocomplete queries gathered with our own script, and posts draw on experience from real implementations. We use AI models for research and drafts, but a person is responsible for the substance, examples and editing.
In our services
When it makes sense
- Customers research your offer before they buy
- Your blog exists but brings no traffic or enquiries
- Several pages compete for the same keyword
- You want AI tools to cite your content as a source