What is Abandoned carts?
Abandoned carts, also called abandoned baskets, are orders a customer started in an online store but did not complete. In B2C abandonment more often means the customer has given up, while in B2B the cart is often a draft order, a quote awaiting approval or a list saved for later. Recovery depends on the stage of the decision: sometimes a reminder showing the cart contents is enough, other times a PDF quote for internal sign-off or a call from a sales rep is needed.
How we use it at Koda Plus
We set up abandoned cart recovery as part of marketing automation: sequences respond to customer behaviour, remind buyers about unfinished orders, flag when items are back in stock and signal expiring offers. The content pulls data from the specific cart, so the customer sees their own items, and rules cap how often anyone is contacted. In our UX audit of the buying journey we combine a screen-by-screen review with analytics data to pinpoint where users get lost and abandon the cart.
In our services
When it makes sense
- Customers add products to the cart but don't complete the order
- Wholesale orders need approval on the buyer's side
- You want cart reminders without discounts that undermine your pricing
- High-value carts should be routed to a sales rep