What is Google Ads?
Google Ads is Google’s advertising platform, in which businesses run paid campaigns in search results, Google Shopping, YouTube and the Display Network. Shopping ads are generated from a product feed submitted to Google Merchant Center, so their performance depends heavily on feed quality and accurate conversion tracking. Search campaigns are most often paid for per click.
How we use it at Koda Plus
We are not a media agency and do not manage campaigns day to day – we handle the technical layer that determines how well they perform. We prepare product feeds for Google Merchant Center, implement event and conversion tagging, and build landing pages connected to Google and Meta Ads campaigns that pass campaign parameters into the enquiry form. Google Ads is also part of the stack in our project for the insulation company Wekert. If you have your own Ads specialist, they get a clean feed and working tracking from us; if not, we can recommend trusted partners.
Used in
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When it makes sense
- You need traffic quickly, before SEO starts to pay off
- Your shop needs Shopping campaigns in Google
- A landing page should collect leads from a specific campaign
- You need reliable conversion measurement