What is XML feeds?
XML feeds are product data files that a supplier publishes at a fixed URL or on an FTP server, listing its range, purchase prices and stock levels. A shop downloads them on a schedule and updates its catalogue from them, and in dropshipping the entire operation depends on this data. The same mechanism works in reverse – a shop publishes its own product feed, for example for Google Merchant Center, which accepts XML files among other formats.
How we use it at Koda Plus
We build and maintain wholesaler feed synchronisation as part of our system integrations work: mapping supplier categories to the shop's own, matching products by EAN or SKU, calculating selling prices with margin rules and applying stock buffers. Before each import we compare the file size and item count with the previous run, so a truncated file cannot wipe out half the catalogue overnight. On the advertising side we prepare the product feed for Google Merchant Center and make sure prices and availability match the Product structured data on the page. This often sits alongside ERP connections and tools such as BaseLinker.
In our services
When it makes sense
- You run a dropshipping shop without your own warehouse
- You source products from several wholesalers at once
- Supplier purchase prices change frequently
- You run Shopping campaigns through Google Merchant Center